Super Fans and Super Strikes
Money 4 Nothing
The Importance of Identity in the Digital Age
The ways that people have been shaping their identity online can begin to feel a little bit like amorphous given how important those online identities are as they're like more than half of people. Like you could imagine like a tipping point where it's like everything's online and we've talked before about spaces where like Instagram is more real than whatever is actually happening in the street. I think that actually we're at a point now in culture and society where we've kind of normalized the sort of categorization of our identities because we're forced to describe it in so many ways through our consumers habits and our purchasing habits.
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