3min chapter

The Compound and Friends cover image

Episode 100 with Darren Rovell

The Compound and Friends

CHAPTER

How to Sell a Medium Beer

Five and a half percent ABV, 105 calories, three grams of carbs, no added sugar, gluten free and kosher. So it gives you a bourbon burn with a vodka. It's not spicy. I'm not trying to get a jackass cocktail. That's not my best interest. What is five and a half comparable to? A higher beer. And so we're in 35 states direct to consumer on our website. You can get it in New York. But are you DTF?

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