PLG Trailblazers: How Keap Made the Transition to PLG with Clate Mask
ProductLed Podcast
Is POG the Right Fit for Your Business?
In hindsight, I don't think it was the best thing for us because we were going away from the core customer that we really serve. We didn't realize that we needed to step into PLG in a way that stayed true to our core customer and didn't deviate too much from our core business operation. And what we found was just too much of a deviation. It sort of ran the product or down the path of focusing on a customer that really isn't our core customer. There's a really attractive idea to product people that says, hey, we don't need a sales team. They take it as, you know, okay, now it's our time to shine as a
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