Engaging Voter Bases and Campaign Strategies

Juan Manuel Benitez, professor of local journalism at Columbia Journalism School and member of the New York Editorial Board, and Jeffrey Mays, a New York Times reporter covering politics with a focus on New York City Hall, talks about the broadcast (as well as print and digital) advertisements flooding the zone in the week before the Democratic mayoral primary, many paid for by the deep-pocketed super PAC supporting Andrew Cuomo; plus they discuss how the candidates are reaching out to voters in different demographic groups.