How to Build & Monetize an Audience (Owned Not Rented) | Joe Pulizzi @ The Tilt | #118
The Milk Road Show
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How to Diversify Your Content Marketing
Once you build that minimum viable audience of whatever that is, I mean, so if you might ask, oh, what's a minimum viable audience? It's that number of audience subscribers that you can get to start to monetize. And in my case, in our case at the tilt, it was 10,000 email subscribers. We felt that was a strong number for somebody that's a YouTuber and might be 50,000 subscribers. Whatever that number is that you think then before you go out and really monetize, you put that in there. Once you get to that level, then you can ultimately diversify into different things. The more content you have that they're subscribed
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