The Coolest Thing About Hub Spot

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Soft ware is a marketing platform that people can use to do inboun marketing. It's great for, no, for bigger companies, but also for smaller companies. One of the things that are softwere does is it we'll show different call to action based on who people are and where they are an your sales and marketing process. So i think what you're talking about in terms of both tailoring the call to action to the content that m is in the blog article, that's really very effective.

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.

Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media.

For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name.

In this episode, here’s what we’ll cover:

How inbound marketing can be defined
How SEO is interwoven with inbound marketing
The most important lead generation strategy
How to make calls to action more effective
What caused HubSpot's conversion rates to increase significantly
What led to an 82% revenue growth for HubSpot
Advantages that small companies have over big companies
How to streamline content creation
The most important tips to keep in mind when it comes to SlideShare presentations
The biggest content marketing mistakes companies make