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Ep. 988: Charles Chaffin Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Using Social Media for Business

"I've always just looked at these platforms as an extension of my business and the way that I communicate," he says. "If you're not using these tools for business, if you're not even thinking about customers and it's all just some ego gratification, then ... there's no comparison." The 13 year old girl is going to have a tremendously different life on social media than her 80-year-old mother or father according to Glamour writer John Sutter.

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