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#326 Pauline Brown - Former Chairman of LVMH North America on Developing Your Aesthetic Intelligence

What Got You There with Sean DeLaney

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What Is Aesthetic Intelligence?

Aesthetic comes from the Greek word estericos, which is about perception of the senses. What it has to be is mooding and exciting and memorable. It's where a lot of companies go wrong with their design. And if people this year, like certain color palettes or shapes, they again try to incorporate that.

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