#638: United Airlines Industry-Leading Loyalty Program MileagePlus (Archive Episode)
Let's Talk Loyalty
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Transforming Airline Loyalty: Revenue-Based Models and Strategic Partnerships
This chapter explores the transformation of a leading airline's loyalty program, emphasizing the transition to a revenue-based elite qualification system. It also examines the impacts of low-cost carriers and strategic partnerships, including collaborations with a hotel chain and credit card issuers, on customer engagement and benefits.
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