4min chapter

The Art of Manliness cover image

When to Quit

The Art of Manliness

CHAPTER

Why It's So Hard to Quit?

Harold: I think it was a confluence of these biases that get in the way. And there's this great example you found really obscure business story. He opened up this chain of stores was a success, but then he just had a hard time quitting when he should have. Harold: We actually tend to escalate our commitment to the cause. In other words, we doubled out. The sunk cost fallacy status quo bias and even our sense of identity can make it hard to quit.

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