1min chapter

Run the Numbers cover image

The ROI of OKRs (and Advice on Building Analytics Teams) with Sisense CFO Alyssa Shadinger

Run the Numbers

CHAPTER

Enhancing Sales Efficiency Through Business Intelligence

This chapter explores the role of Business Intelligence teams in identifying customer churn and improving sales by focusing on quality leads. It highlights the importance of retention metrics and tools that help business development align with ideal customer profiles for efficient lead generation.

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