How to Find Purpose in Your Brands

Jim Stengel: My mission in life is to help brands find the purpose and activate it. Earlier in my life, I was the Proctor & Gamble Chief Marketing Officer looking out over hundreds of brands around the world. The CMOs of all of your favorite brands are really trying to bring purpose to life in their brands. You're going to learn their lessons, how they delve into it, and you're also going to learn about the habits, practices, and rituals of these remarkable people. Right here on the CMO Podcast.