9min chapter

Fintech Insider Podcast by 11:FS cover image

912. Insights: The future of Chase UK with CEO Kuba Fast

Fintech Insider Podcast by 11:FS

CHAPTER

Strategic Customer Acquisition in Banking

This chapter explores innovative customer acquisition strategies in the banking sector, focusing on creating a seamless user experience that promotes customer loyalty. The conversation emphasizes the shift from transactional to savings-related incentives and the importance of brand recognition and trust in fostering long-term relationships. It also outlines the growth ambitions of a digital-only banking operation as it seeks to expand in European markets while maintaining a strong presence in the UK.

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