Naomi Klein
Team Human
00:00
The Evolution of Branding and Consumer Culture
This chapter explores the shift in advertising towards immersive experiences, focusing on brands like Nike, Starbucks, Apple, and Virgin. It discusses the concept of individuals as brands, the influence of media on consumer perceptions, and the hidden realities of production outsourcing. The conversation also delves into the intersection of marketing to youth, labor conditions, freelance journalism, and the interconnectedness between media ecology, climate change, and collective narratives.
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