The Salvation Army in the East End

William and Catherine Booth had ten years to transform the neighborhood before its darkest chapter would begin. They rebranded their work as the Salvation Army in 1878, but there were ways that they reinforced middle-class values. The Hallelujah Lasses weren't out there preaching right alongside the men. Then there was the music, the thing for which the Salvation Army would become best known in the East End. Even the advertisements for their gatherings borrowed designs from circus posters and newspaper ads.