Data Driven Strategy

Data driven strategy is using data to either make makeinform decision making, whether that's in mark ting or business intelligence. And so there's all sorts of understanding the systems that you have within your institution and can kind of tell you where could this data add that value. The great thing about a data driven strategy is it gives you an opportunity w jason and i dig in to date all the time. I'm not an expert. I have my intuitions or guesses about what might work. But if you're capable and you do the measurement and the governants, then you can do a lot of fun testing and test those hypothesises. Some days you're smart, some days