The Quest For Top Talent: How To Build Your Marketing A-Team w/ Wes Lieser
B2B Marketing Exchange
00:00
What's the Number One Reason That People Leave Positions?
M, and this is just more'n the start up. N, again, i can tell you, i work with more of the start up in the s m b sor. The next slide is about how enterprise companies are really broken down into more likea c o e, centre of excellence model. But if you start from the top, that's what i find companies bring in house earlier than marketing. Right away, first thing, haythere's ahead of marketing. Then it's demand gen, then its product event field marketing, automation operations. That's not the area of expertis a just cond as a general rule of tome in the enterprise.
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