Episode 034 – The Story of Stratechery
Exponent
00:00
The Power of Paying for Your Email Marketing
There's something so powerful about paying money because, yeah, making a commitment. I feel heavily incentivized to do a good job and to give them value from their money. And they feel incentivized to read it. The industry averages for tech is like 22%. Like, why is that? Because people are paying for it, right?
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