The Power of Paying for Your Email Marketing

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There's something so powerful about paying money because, yeah, making a commitment. I feel heavily incentivized to do a good job and to give them value from their money. And they feel incentivized to read it. The industry averages for tech is like 22%. Like, why is that? Because people are paying for it, right?

This is the story of Stratechery, presented with much sheepishness on Ben’s part. How Ben thought about the market, his business model, and more. We apologize that this is a little long and perhaps a bit choppy. It’s hard to talk about us!

Links

Andrew Sullivan: A Note to my Readers – The Dish
Ezra Klein: What Andrew Sullivan’s Exit Says About the Future of Blogging – Vox
Ben Thompson: Blogging’s Bright Future – Stratechery
Ben Thompson: Dear Zoë Keating: Tell YouTube to Take a Hike – Stratechery
Taylor Swift: For Taylor Swift, the Future of Music is a Love Story – Wall Street Journal

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