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AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe
Adspend with Ash Melwani and Rabah Rahil
How to Succeed With DPA
The more skews you have, generally the more effective DPA becomes. Having a low amount of skews doesn't mean you can't find incredible success with DPA because it's inherently a different type of ad format. So, for that reason, everyone should be experimenting and trying DPA regardless of the skew count. Of course, if you've got tons of skews, it's going to work even better.
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