AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
16min chapter
#168: Alexandra Watkins – How to invent a GREAT brand name.
Creator Science – Learn from today's top content creators
The Power of a Well-Crafted Brand Name
This chapter explores the significance of choosing a brand name that is welcoming, not annoying, stands out in a crowded market, and evokes emotions. It discusses the impact of a well-crafted brand name on a product's success and provides examples of companies that have successfully rebranded to more memorable names. The chapter also emphasizes the importance of a creative brief, strategy, and testing when developing a brand name.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode