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This Music Publicist Has Upended the Entire PR Model
The New Music Business with Ari Herstand
The Golden Egg of Influencer Marketing
It was a combination that he has a traffic fellow, but it didn't fail off that drastically compared to like 2019 or 2018. It did fail off, but not crazy. But what happened is the golden egg situation. If you're a label, you're always chasing the golden egg. The golden egg at that moment was Instagram. And it started to be TikTok. So it was influencers.
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