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How Will India Become A 10 Trillion Dollar Economy? Matrix Founder Avnish Bajaj - FO91 | Raj Shamani

Raj Shamani's Figuring Out

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The Unique Customer Insight of Shenpatel

I think all of them had a unique customer insight. They have positioned themselves above Nestle and Amul by 30 to 35 per litre basis. That is his genius. He acts foreign brand. He has a price or a aspiration. Us product across margin must be 95% because it doesn't cost anything to build. So I think if you have aunique customer insight, then you have to you can afford to spend on marketing and grab those customers. Now they have a business around a lot of the things that they've spent. And today is a company that is doing very well and making money. But they must have spent in the beginning like a lot to acquire that. No,

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