279 The Content Fuel Framework by Melanie Deziel
The Marketing Book Podcast
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The Importance of Focus and Format in Content Creation
It's never been more important that your content is compelling and credible because there are so, so many choices. The key challenge to having a system for content creation is that we don't really have a shared language around how we talk about content ideas. We're waiting for a muse or we hope we sit down in front of the whiteboard and something just happens... Anything is more effective when there's a system and a process behind it.
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