How this CMO Scaled from $30M to $2B (#110)
The Shopify Growth Show
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What's the Difference Between Scalable and Non-Scalable?
Bronis: We're around 450 million in ARR. That's what we reported last quarter. So when I joined, we didn't have much of a marketing playbook. And we still are very sales-led organization, but we have a much healthier mix right now. Bronis: There's this idea of a T-shaped marketer, where a little bit of everything, but you can go deep on a few things. How have you had to evolve from generalists to specialists?
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