Shopify President Harley Finkelstein | Catalyzing Entrepreneurship
Greymatter
Shopify
Most merchants on Shopify that are direct to consumer have a lot larger profit margin. When they have to pay more on raw materials or on the supply chain, it is dramatic for them. The way we've done that is not because we raise pricing. That's how pretty much every company increases their attach rate. It's by adding more capital. And that's kind of the way we want to kind of show up.
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