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Don Norman: Putting the User Back in User Interface

Guy Kawasaki's Remarkable People

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The Negative Aspects of Air Conditioning

Many cultures have done this. You don't make a building with all sorts of windows facing the sun when you're living in a hot area. The best kind of cooling and heating is a heat pump. An electric heater is 100% efficient because all the electricity is changing to heat. But a heat pump can be 300 or 400% efficient because it takes a heat out of the air. We got lazy in building buildings because we can always use electric power to heat and cool. No. I wouldn't call it lazy, it was that we didn't look at the larger picture.

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