The Business of Content with Simon Owens cover image

How Google collaborates with news publishers

The Business of Content with Simon Owens

00:00

How to Simplify Your Subscription Funnel

Simon: What are some of the things that there light years ahead of, you know, news publishers on. And i think this will come into later in our conversation when you talk about how news organizations should start a start thinking like e commerce organizations. It's simple things like the color of your buttons, the by now button, right? Its shape and color. It's its sight design. It's simplifying the funnel. So we work with a lot of my partners a now in the new space, about how to simplify their registration or their subscription funnel.

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