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The Marketoonist on why humour is good for business - Tom Fishburne

Uncensored CMO

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Navigating Cannes Lions and B2B Marketing Insights

The chapter delves into the challenges of navigating the Cannes Lions festival and contrasts B2B and B2C marketing perceptions, with a humorous twist on Heineken's B2B Lion award. It also highlights the importance of staying true to original ideas in marketing despite facing opposition and challenges.

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