I think there're some inherent issues to social media in general. What might make sense in your term may actually be problematic for the dorse a hundred%. And it also might not be good business in the long term, totally. I mean, you could make an argument that facebook has been the text book case of they do everything they can to drive engagement and it's ruined the platform. It's sort of like, you dont measure, you'll manage to what you measure.

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