TikTok Shops and the Power of Radical Focus
eCommerce Fuel
Optimizing Product Sampling and Discounting Strategies on TikTok Shops
The chapter delves into the process of creators requesting product samples on TikTok Shops and how the platform efficiently handles this exchange. It also explores the discounting strategy implemented on TikTok to establish trust and incentivize transactions, balancing commission rates and discounts to optimize conversions. Additionally, it covers the operational challenges faced during rapid business growth, discussing fulfillment processes, subsidies for top-selling products, and the decision-making process between using 3PL services and managing operations in-house.
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