I think looking at it from a UX perspective, the same thing we have to do is, yeah, this is not great news, but I want to do the right thing. We're being entrusted with a job they cannot do on their own. Bad news is hard. Sometimes give, and he kind of talks about that with a doctor example. Right? A lot of that comes with just being in the foxhole with these people. And earning that respect, earning that trust so that when you deliver that straight message that's important for them to hear,. They know your intention is not to harm them. It's not to deflate them and make them feel like they're not capable,