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Josh Silverman: Using AI to Transform Etsy’s Consumer Experience

Generative Now | AI Builders on Creating the Future

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Navigating AI and Creativity in the Marketplace

The chapter explores how Etsy is using Genetive AI to verify original items and handmade authenticity, while also discussing the challenges of maintaining quality and uniqueness in a vast product range. It highlights the limitations of AI in discerning artisanal products and the importance of human judgment in certain areas to meet evolving consumer expectations.

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