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Rob Lowe, Senior Global Director for Digital Consumer Engagement, LEGO

#Kidtech

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What's the Trick in the Development of the MVP?

Lego has launched digital building instructions into lego life. The app will launch in 2019, but we insisted on saying that for a while. And what we've done is actually try to copy some of the best practice from companies like yours and do that. We also changed the development of the app very quite close to launch from being in Unity to being natively coded on iOS and Android.

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