3 Lies You’re Being Told About AI… (#178)
Marketing Against The Grain
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Redefining Engagement in the AI Era
This chapter explores the significance of personality-driven content creation in an AI-influenced world, advocating for unique viewpoints to enhance engagement. It examines the evolution of event formats towards more interactive experiences and the transformative role of AI in personalizing marketing strategies. The discussion emphasizes the need for marketers to adapt to these changes, leveraging AI to deepen customer relationships and improve overall engagement.
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