How to Create Compelling Messaging That Draws People to Your Business

If you're a solo consultant, really you're selling yourself. And so it is a completely different ballgame for someone else to sell you. Agencies can be effective when what you have is a tactical problem. But don't look at them to solve for positioning and messaging. That's their job. Number two, hire somebody internally to run marketing and sales. Don't talk about cons at the same time or stick to pros. Go ahead. Yeah.