6: Persuasion
Richard Wiseman's On Your Mind
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How to Persuade People to Say Yes or No
My auto service won't ask you to take their word about their vehicle repair and maintenance, but they will ask you to trust their customers. Richard Wiseman: Persuasion is often used in negative terms, but it can be used for good. People find it very, very hard to say no when the word willing is in the sentence.
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