2min chapter

Deep Dive with Ali Abdaal  cover image

How To Turn Your Passion Into A Business Without Sacrifice - James Hoffmann

Deep Dive with Ali Abdaal

CHAPTER

Coffee Roasting - Is Better Coffee the Answer?

Most people who start coffee roasting companies are very passionate about producing the best coffee they can. They think that because they have, and what they believe is better coffee, that's going to be quite easy to sell. But if it's not a problem, people aren't going to pay to solve it. And so then you're into, okay, well,. what do you do that's different? And that's a much more complex thing.

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