What Are the Biggest Factors Along This Launch?

A lot of people are also doing these, these big launches, either for the first time or where youw product line launchis. What do you think we're some of the biggest factors that that you got right that had a big impact on being able to sell out? I think in addition to more traditional p r, like a p r agency setting up meetings with editors for us to go out and introduce the brand and show case the product. And it was really those a, those editorial features that really move the needle for us in the launch period.