4min chapter

The Outlier Ventures Podcast cover image

How Brands Can Harness Social Commerce and Take Back Control from Social Media, with Roy Bernheim of Decommerce

The Outlier Ventures Podcast

CHAPTER

The Breakdown of Direct-to-Consumer E-Commerce

The V2C brand is that it's community-led because now the allerin or I web assessment background this started asking people first then use that to subscribe. The new gatekeepers have become these social media platforms where they decide who gets to see what message. For Facebook you have a reach of 2% to your own audience meaning from 100,000 people that say I love what you're doing 98,000 of them will never see a post in their feed at 1%.

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