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Data Governance
If you have no understanding of your data, then you won't be able to effectively use it. Data governance is more often a neghbler, in my opinion, than a restrictor. It sort of like funnels u to the right kind of data to use - curated customery cases rather than raw customery cases. And as urrie was saying, if you're kind of strategizing from that defensve standpoint, ok, how do we, you know, protect the things that we need to, but how do we democratize it at the same time?