S21 E2: The Future of Brands Will Be Communal (Marcus Collins)
The Next Big Idea Daily
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The Future of Brand
The Apple versus Android thing is deep. I've noticed it in my own community. We're attached to it because our identities are attached to it. And I think it leads to the next shift from a love mark to identity mark, what I will say is the future of brand. It's written on the walls that if we use brands today, the most powerful brands today are used to express our identity,. The brands of tomorrow will have to be communal in nature.
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