The Burnout Cycle w/Janina Matthewson
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The Dirty Secret of Marketing
It's very hard for companies to take a television show or a book or a movie that has been out for longer than a couple of weeks and write about it, says the writer. "Word of mouth, rather than marketing, actually sells the thing," he adds. And this should be more true now than ever, because everything is available for ever on streaming sites like Netflix - but we still don't take that into account. 'Despite all those stories, we still don’t taking that into account,' writes Mr O'Brien.
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