New Books in Sociology cover image

Virginia Nicholson, "All the Rage: Power, Pain, Pleasure: Stories from the Frontline of Beauty 1860-1960" (Pegasus Books, 2024)

New Books in Sociology

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Beauty and War: Women's Fashion from 1860 to 1960

This chapter explores the evolution of women's beauty standards and fashion amidst societal changes from the 1860s to the 1960s. It highlights personal testimonies from mass observation surveys, particularly during World War II, illustrating how women's appearances were affected by rationing and government propaganda. The discussion ties past experiences and societal pressures to contemporary concerns regarding body image and self-presentation.

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