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Whatnot CEO Grant LaFontaine talks Growth Marketing Success
The Method
What Is Growth Marketing?
Growth marketing is experimenting with different paid vehicles to reach users and then testing to see which ones actually bring users to your site and have them buy. So the key is lots of experimentation and then tracking the results. Most people find it really hard to track the results. You've seen to figure that out more than most. And I think you gave us a clue as to how we did it because you talked about your growth marketing team being an engineering with 15 engineers and a data scientist and designer. Did I get that close? Yep, that's spot on. Perfect.
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