What kind of newsletter does Twitter perform well for, do you think? Really, what we're starting to find is that wherever there is a niche community for the subject of the newsletter on Twitter. So entrepreneurship newsletters, investing newsletters, there are big communities for that on Twitter. It really gives you an opportunity to tap into specifically the audience where you're going to get the best reception and ideally the most engagement.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.
And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.
In this episode, Louis & Ryan discuss…
- 3 common traits of newsletters creating "high-quality content"
- The first—and most important—question Ryan asks new growth clients
- The best channels to test the waters with paid growth
- What's working right now for paid growth on Twitter
- ...and much more!
Other Links Mentioned
Blakely Digital
Ryan on Twitter
Louis on Twitter