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Do Sonic logos actually work?

The Hustle Daily Show

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The Differences Between Sound Logos and Random Companies

Newer companies have been more likely to use like a short melody like Netflix. But yeah, they just use these like three or four second bursts and they don't say the company's name based on some data by SoundOut. Data crunched by SoundOut shows that it's twice as effective to have your name being said in the sonic logo.

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