How Cancer Doctors Failed Her | Hannah Fry
The Checkup with Doctor Mike
00:00
The Paradox of Choice
The paradox of choice is just, yeah, I think not helpful. Can you take us through that? Okay. Well, take me through one that I've had trouble locking down. Love. The first thing is that there's all kinds of bits of data that you can collect from how people interact with one another. So things like Cupid's, which actually was founded by a group of mathematicians. They are really open and have been open about the ways they experiment on their customers. If you light people about the match percentage that they have, the impact that that has on how they talk to each other. Is it evil or is it actually genius? No, it's evil.
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