How to Choose the Right Brand Archetypes

The strongest way of using brand archetypes is when the archetype that you choose aligns with what the customer's experience is at the end of the day, or what's the customer's transformation in it. You'll see three of them will relate to a Yarnif for paradise. I have a pet peeve about Apple as an example for anything anymore because it's really, no one can relate to Apple. They are so big, they have so much cash in their bank. So there are all different ways that you can group these.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app