In this episode of Awkward Silences, hosts Erin May and John Henry Forster welcome Ryan Glasgow, CEO of Sprig, to discuss the importance of in-product research. They dive into Sprig’s generative and evaluative research tools, as well as recruiting current customers and reaching out to prospective users for market research. The conversation concludes with a discussion about best practices for in-product research.
In this episode, we discuss:
- What is in-product research? Why is it important?
- The power of real-time research post-launch
- Strategies and best practices for conducting in-product surveys
- Shortening the feedback loop with Sprig
Highlights:
- [00:01:46] The role of in-product research in the process of product development
- [00:04:39] How Sprig streamlines gathering feedback for in-product research experiments
- [00:08:26] Best practices: advice on how to maximize response rate and more
- [00:14:49] The benefits of hyper-targeted product research
- [00:17:55] Advanced use cases for Sprig - combining sentiment data with conversion data
Sources mentioned in the episode:
About Our Guest
Ryan Glasgow is the Founder and CEO at Sprig (formerly UserLeap), a research platform that provides advanced usability testing and in-product survey capabilities to companies such as Dropbox, Loom, and Shift. He is the author of The Customer‑Obsessed Product Manager's Playbook and current host of the People Driven Products Podcasts. Ryan has a strong background in product management. Prior to founding Sprig, he was the Group Product Manager at Weebly, Product Manager at Vurb, and Product Designer at Extrabux.
