The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

Investor Stories 427. Balancing Growth with Profitability, Why the Customer’s Pain Matters Most, and Lessons from Film Financing to Supply Chain (Jiang, Ruscio, Niehenke)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Navigating Customer Objections and Feedback

This chapter focuses on the importance of customer feedback, particularly in addressing objections related to workflow and feature gaps. It warns that widespread customer dissatisfaction may signal a misalignment with the company's strategic direction.

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